Elegant Property with South Melbourne's Skyline View

715/259-273 Normanby Road, South Melbourne, VIC, 3205 AU

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2 Guests
1 Bedroom

At A Glance

R.Iconic Apartment Building

1. History of the building

  • R.Iconic is a new apartment building that was completed in September 20221.
  • The building was developed by R.Corporation, a family-run developer with a 20-year track record and 100% completion rate12.
  • The building was designed by Plus Architecture, a multi-disciplinary design practice that specialises in residential, commercial, and mixed-use projects3.
  • The building is part of an ongoing expansion of the city corridor, serving as a gateway to an emerging precinct: CBD South3.
  • The building has a striking façade that overlooks uninterrupted water and city views, and features a Coles Local and Liquorland on the ground floor, which opened in 202312.

2. Design and architecture

  • R.Iconic has a contemporary and elegant design that reflects its urban context and waterfront location3.
  • The building has 31 storeys and comprises of ground-floor retail, supermarket, and a 5-level podium4.
  • The building has a total of 456 apartment units, ranging from 1 to 3 bedrooms, as well as sub-penthouses and townhouses5.
  • The building has a unique architectural feature: a 300-metre professionally sprung running track that wraps around the podium level, offering residents an outdoor fitness option with panoramic views24.
  • The building also has an outdoor infinity pool that overlooks the bay and the city skyline, as well as a zen garden and an adventure playground for relaxation and recreation2.

3. Apartment units

  • R.Iconic offers spacious and luxurious apartment units that cater to different lifestyles and preferences2.
  • The 1-bedroom units have an average size of 50 sqm, the 2-bedroom units have an average size of 70 sqm, and the 3-bedroom units have an average size of 90 sqm5.
  • The units have flexible floorplans that include ample storage, built-in wardrobes, oversized balconies, and abundant natural light2.
  • The units have high-quality finishes and fittings, such as stone benchtops, timber flooring, European appliances, and double-glazed windows25.
  • The units have protected views of the water, the park, or the city, depending on their orientation and level2.

4. Amenities and facilities

  • R.Iconic provides residents with access to 30 world-class amenities and facilities that enhance their physical, mental, and social wellbeing2.
  • Some of the amenities and facilities include:
    • A gymnasium with state-of-the-art equipment
    • A cinema and karaoke room for entertainment
    • Private dining pavilions with catering kitchens for hosting guests
    • A co-working space with meeting rooms and Wi-Fi for working from home
    • A pet-friendly development with dog grooming amenities for animal lovers
    • A concierge service for convenience and security
    • A car-sharing scheme for sustainable mobility

5. Surrounding area

  • R.Iconic is located in an evolving pocket of South Melbourne, a vibrant and diverse neighbourhood that offers a mix of culture, history, and lifestyle23.
  • Some of the facilities and amenities nearby include:
    • South Melbourne Market, a popular destination for fresh produce, gourmet food, fashion, and homewares2
    • Port Melbourne Beach, a sandy beach with a pier, a playground, and cafes2
    • Albert Park Lake, a scenic lake with walking trails, picnic areas, and sporting facilities2
    • Melbourne CBD, the heart of the city with shopping, dining, arts, and entertainment options2
    • Arts Precinct, a cultural hub with theatres, galleries, museums, and festivals2

6. Reviews and ratings

  • R.Iconic has received positive reviews and ratings from residents and visitors who have praised its design, location, amenities, and service15.
  • Some of the reviews are:

“R.Iconic is an amazing place to live. The apartments are spacious, modern, and well-equipped. The views are stunning. The amenities are fantastic. The staff are friendly and helpful. The location is perfect. I love living here.” - Resident

“R.Iconic is a beautiful building with great facilities. The pool is awesome, the gym is well-equipped, the cinema is fun, and the running track is unique. The apartments are stylish and comfortable. The views are breathtaking. The location is convenient. I highly recommend it.” - Visitor

“R.Iconic is a wonderful community to be part of. The apartments are luxurious, the amenities are plentiful, the service is excellent, and the neighbours are friendly. The location is ideal, close to everything you need. I’m very happy here.” - Resident

7. Sustainability features

  • R.Iconic is a sustainable development that incorporates green certifications and design features to minimise its environmental impact and enhance its energy efficiency24.
  • Some of the sustainability features include:
    • A 6-star NatHERS rating, which measures the thermal performance of the building and its units4
    • A 5-star Green Star rating, which assesses the environmental, social, and economic sustainability of the building4
    • Solar panels on the roof, which generate renewable energy for the building4
    • Rainwater harvesting and greywater recycling systems, which reduce water consumption and wastage4
    • LED lighting and smart meters, which monitor and control electricity usage4
    • Electric vehicle charging stations and bike racks, which encourage low-carbon transportation24

8. Transport accessibility

  • R.Iconic is easily accessible via both public and private transportation, as it is well-connected to major roads and public transport networks25.
  • Some of the transport options include:
    • Normanby Road, which connects to CityLink, West Gate Freeway, and Kings Way, providing access to different parts of the city and beyond5
    • Montague Street Light Rail Station, which is a short walk from the building and offers tram services to the CBD, St Kilda, and Port Melbourne5
    • Southern Cross Station, which is a 10-minute drive or a 15-minute tram ride from the building and provides train services to regional and interstate destinations5
    • Melbourne Airport, which is a 25-minute drive or a 40-minute train ride from the building and offers domestic and international flights5

9. Resident demographics

  • R.Iconic attracts a diverse range of residents who are looking for a high-quality lifestyle in a convenient location25.
  • Some of the typical demographic groups of residents include:
    • Young professionals, who work in the CBD or nearby areas and enjoy the amenities and facilities of the building and the neighbourhood25
    • Families with children, who appreciate the spacious units, the playground, the pool, and the proximity to schools and parks25
    • Retirees, who value the comfort, security, and service of the building and the access to health and leisure options25

10. Local attractions

  • R.Iconic is surrounded by various attractions, leisure facilities, and cultural sites that offer residents and visitors opportunities for entertainment, education, and enjoyment23.
  • Some of the local attractions include:
    • National Gallery of Victoria, Australia’s oldest and most visited art museum that showcases local and international artworks2
    • Crown Casino, Melbourne’s premier entertainment complex that features gaming, dining, shopping, cinema, and live shows2
    • Eureka Skydeck, Melbourne’s highest observation deck that offers panoramic views of the city from 88 floors above ground2
    • Melbourne Convention and Exhibition Centre, Australia’s largest convention and exhibition venue that hosts various events and exhibitions2
    • Southbank Promenade, a riverside walkway that features restaurants, bars, cafes, street performers, and public art2

11. Body corporation

  • R.Iconic is run by a body corporation that manages the common property and assets of the building on behalf of the owners1.
  • The body corporation is responsible for:
    • Maintaining and repairing the common areas and facilities
    • Setting and collecting fees from owners to cover expenses
    • Enforcing rules and regulations for residents
    • Handling disputes and complaints
    • Organising meetings and elections for committee members
  • The body corporation for R.Iconic is R.Corporation, the same developer that built the building1.

Neighborhood Overview

South Melbourne, a gem nestled just 3 km south of Melbourne's bustling Central Business District, is a vibrant neighborhood that invites you to step into a rich tapestry of history, culture, and modernity. Its unique charm is immediately evident in its well-preserved Victorian era streetscapes, a testament to its beginnings as one of Melbourne's first suburbs to adopt full municipal status​1​. The R.Iconic building, located at 253 Normanby Road, stands as a beacon of modern luxury amidst this historic setting. This high-rise apartment development boasts modern architecture and sleek design that are sure to leave you breathless, offering breathtaking views of the city skyline and Port Phillip Bay. The building’s convenient location places it just minutes away from an array of Melbourne's best cafes, restaurants, bars, shopping centres, and entertainment venues, ensuring you'll have everything you need right at your doorstep​2​. Exploring South Melbourne is an immersive experience, with the R.Iconic building located within proximity to major streets and tourist attractions. Whether it's meandering through the local markets, soaking up the sun in nearby parks, or savoring the rich flavors of a multicultural food scene, every corner turned introduces you to a new facet of South Melbourne's dynamic character. Transportation in South Melbourne is versatile and convenient, with various options available to suit your travel style. The neighborhood's close proximity to the city center and major streets, combined with a well-connected public transit system, makes getting around a breeze. South Melbourne's vibrant atmosphere is amplified by the diverse range of special events, festivals, and cultural venues that color the neighborhood's calendar. Whether it's the energetic bustle of a local market, the serene ambiance of a park, or the lively beats echoing from a cultural festival, there's always something happening that adds to the neighborhood's lively atmosphere. South Melbourne is a neighborhood where history and modernity dance a unique tango, where every street tells a story, and where a diverse community breathes life into every corner. As you explore South Melbourne, you're not just observing – you're becoming a part of its ever-evolving narrative.

Highly-rated restaurants, bars and cafes: Mr. Lawrence: This Middle Eastern restaurant receives rave reviews for its culinary delights.

Ciao Cielo: An Italian eatery known for its delectable dishes and charming ambience.

The Graham: A rooftop bar and modern Australian restaurant with stunning views.

Station Pier Kiosk: A seafood lover’s paradise that offers fresh and flavorful options.

Dalmatino Restaurant: Specializing in Croatian cuisine, this restaurant has garnered positive feedback from guests.

Chez Dré: A must-visit patisserie offering French-inspired sweets and brunch options.

O’Connell’s Hotel: Known for its classic pub food and extensive drinks menu.

Lûmé: A fine dining establishment that offers an innovative tasting menu experience.

Bibim Kitchen: Serving Korean cuisine, including bibimbap and bulgogi, among other dishes.

Cucinetta: Using local ingredients, this contemporary Italian restaurant serves up delightful dishes.

Popular tourist attractions

Port Melbourne Beach: A beautiful sandy beach perfect for relaxation, picnics, and swimming.

Bay Street: Lined with trendy shops, cafes, and restaurants, offering a vibrant shopping and dining experience.

Station Pier: An iconic historic pier with important immigration history, providing picturesque bay views and cruise ship sightings.

South Melbourne Market: A must-visit for fresh produce, gourmet food stalls, and unique artisanal products.

St. Kilda Beach: This popular beach is located just a short tram ride from the city center and features a promenade lined with restaurants, cafes, and shops.

Federation Square: This cultural hub in the heart of the city features galleries, museums, and event spaces, as well as a variety of restaurants and shops.

Royal Botanic Gardens: These beautiful gardens are located just a short walk from the CBD and feature a range of plant species, as well as walking trails, picnic areas, and the Ian Potter Foundation Children's Garden.

National Gallery of Victoria (NGV): This art museum is located in the CBD and is home to a wide range of works from Australian and international artists.

Melbourne Museum: This museum is located in the Carlton Gardens in the CBD and features a range of exhibits on Australian history, science, and culture.

Eureka Skydeck: This iconic building is located in the Southbank area, just a short walk from the CBD, and offers panoramic views of the city from the 88th floor.

Melbourne Art Centre: This performing arts venue is located in the CBD and hosts a range of theater, music, and dance performances.

State Library of Victoria: This beautiful library is located in the CBD and features a range of exhibits and events, as well as a large collection of books and other resources.

St. Paul's Cathedral: This historic cathedral is located in the CBD and is a popular tourist attraction due to its stunning architecture and rich history.

Melbourne Sea Life Aquarium: this popular attraction is located in the Docklands area, just a short walk from the CBD and features a range of marine animals including sharks, rays, and penguins.

Queen Victoria Market: This bustling market is located in the CBD and features a range of fresh produce, as well as clothing, souvenirs, and other goods.

Melbourne Zoo: This popular attraction is home to a variety of animals, including gorillas, lions, and elephants.

Melbourne Cricket Ground (MCG): This iconic sports stadium is located just outside the CBD and is home to the Melbourne Cricket Club. It hosts a range of sporting events, concerts, and other cultural events.

The Great Ocean Road: This scenic drive along the Victoria coast features stunning views of the ocean and coastal towns.

Getting Around

Getting around South Melbourne is facilitated by various modes of public transportation, along with options for walking, biking, and driving.

Buses: The bus stop closest to 253 Normanby Rd is located at Kings Way/Normanby Rd. Bus routes servicing this stop include: Route 216: Brighton Beach - City - Caroline Springs Route 219: Sunshine Park - Gardenvale

Trams: South Melbourne is well serviced by trams, with the nearest tram stop to 253 Normanby Rd being Kings Way/Clarendon St. The tram routes servicing this stop include: Route 12: Victoria Gardens - St Kilda Route 55: West Coburg - Domain Interchange

Trains: The closest train station to 253 Normanby Rd is Southern Cross Station, which is located within a short distance and is serviced by various train lines, including the Alamein, Belgrave, Craigieburn, Frankston, Glen Waverley, Lilydale, Pakenham, Sandringham, Sunbury, Upfield, and Werribee lines. All public transport in Melbourne and the surrounding region requires a Myki card. This reusable smart card can be used on trains,trams,buses,and some regional trains. You can purchase it online or at Myki retail outlets or ticket machines at train stations and other locations.

The Best App for Public Transport in Melbourne: “PTV” is the official app for Public Transport Victoria providing real-time information maps and more.

E-Scooters: Melbourne has started a trial of e-scooters allowing you to see the city from a different perspective.

Taxis: Taxis are readily available in the South Melbourne area and can be hailed on the street or booked in advance.

Rideshare: Rideshare services such as Uber,Didi,and Ola are available in Melbourne and can be accessed via smartphone app.

Bicycle: Melbourne has numerous dedicated bike lanes and bike-sharing schemes making it easy to explore the city by bike. The city is also a part of the Melbourne Bike Share program providing an environmentally friendly way to get around.

Foot: South Melbourne is easily accessible on foot from nearby neighborhoods. There are pedestrian paths and sidewalks that allow for easy walking in the area.

Car: Guests can bring along their own car. There is one parking space included in the apartment.

Places that are easy to walk to: Numerous attractions are within walking distance from South Melbourne.

These include: Port Melbourne Beach Bay Street Crown Casino South Melbourne Market National Gallery of Victoria Eureka Skydeck Arts Centre Melbourne Royal Botanic Gardens Shrine of Remembrance Docklands Stadium (Marvel Stadium) Federation Square



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